Our Brands
Glimpse into our Brands
Upajivya operates two lines. O’root covers perishables (vegetables). O’grain covers non-perishables (millets, pulses, staples). This page explains categories, handling, and storage—no pricing or ordering here.
O’root
O’root brings you naturally grown vegetables and fruits, hand-harvested from our partner farms across South India.
Our produce is seasonal, chemical-free, and reaches your home within hours of harvest — so you get unmatched freshness, nutrition, and taste.
Whether it’s tender greens, gourds, or native root vegetables, every item carries the essence of our soil, our farmers, and our promise.
O’grain
O’grain offers a curated range of unpolished millets, native pulses, cold-pressed oils, and whole grains that reflect India’s ancient food wisdom.
Grown using natural practices and processed without chemicals or additives, our products are ideal for clean, conscious cooking.
With every pack of O’grain, you bring home food that’s honest, local, and deeply nourishing.
Associated Brands
Viki
ViKi (Vindya’s Kitchen) revives timeless family recipes through powders, pickles, and ready-mix blends made the way they were meant to be.
Crafted in small batches with handpicked ingredients, sun-dried spices, and slow-roasted care, ViKi products are preservative-free and full of flavor.
From puliyogare mix to herbal health powders, each item is a tribute to home-style cooking and heritage taste. From puliyogare mix to herbal health powders, each item is a tribute to home-style cooking and heritage taste.
From soil to kitchen — see how nature nourishes.
Learn more about how O’root and O’grain bring authentic, natural food to your table.