Meet O’root, O’grain, and Associated home kitchens - honest brands that bring nature’s best to your table.
About the Group
Upajivya Naturals is a community-rooted initiative committed to clean, ethical food. We work hand-in-hand with farmers to grow and deliver fresh, chemical-free produce. Through our brands O’root, O’grain, and ViKi, we serve homes with trust and transparency.
Every product reflects our belief in conscious living and local sourcing. From farms across southern India to homes in Bengaluru, we enable healthier choices. Because food should nourish not just the body, but also the earth and the farmer.
Our Practices
Sustainably Grown
We follow natural, chemical-free farming to protect soil health and biodiversity.
Farm-to-Table Freshness
Harvested at the right time and delivered quickly to retain nutrition and purity.
Purity Promised
Every grain and vegetable is grown without shortcuts — no sprays, wax, or polish.
Empowering Farmers
We collaborate directly with farmers, ensuring fair prices and long-term livelihoods.
Our Brand Family
Explore the Upajivya Collective
Upajivya Naturals brings together brands that share one goal — to make farming secure and food systems sustainable. Dive into our ecosystem and see how each brand plays a part in that journey